| Primary question | Why did this AI client recommend, shortlist, reject, or miss the product? | How visible, prominent, and positively described is the brand across tracked prompts? |
|---|
| Research method | Four natural buying situations run on demand for each selected client. | Configured prompts run on a recurring schedule through consumer AI interfaces. |
|---|
| Core metrics | Discovery, understanding, trust, consideration, selection, page reach, and decision evidence. | Visibility, position, sentiment, share of voice, citations, and source influence. |
|---|
| Scope | A focused product or landing-page decision study. | Ongoing brand, prompt, topic, market, and competitor monitoring. |
|---|
| Agent access | MCP can start tests, read sections, inspect evidence, and support an edit-and-retest loop. | MCP exposes project analytics and packaged monitoring workflows. |
|---|
| Time to insight | A complete on-demand report after the research panel finishes. | Initial setup followed by recurring daily data and trends. |
|---|